Quality Management

Members of the Association are guided by the standards and requirements established by ESOMAR in order to achieve a high quality of results of researches. Besides, for ensuring the quality results of researches and quality of collected data as a whole, the Association developed own standards of the quality system for the participants.

This system includes several key elements and allowsmanaging quality at all investigation phases: planning, realization, completion.

Objects of quality control are: project decisions, the equipment, personnel, materials and the software, the data collection process, a data received as a result of a field investigation phase, final results of research.

We pay a special attention to control of work of the field personnel. It is important that in the course of poll all interviewers and moderators stay to all instructions and a technique of poll.

All collected questionnaires undergo visual testing for correctness of filling in. The questionnaires completed not according to instructions are rejected, and not used further when forming a data for obtaining results.

Depending on scale and complexity of research, we conduct the telephone survey of from 10 to 100% of respondents to find out cases of low-quality work of interviewers. In case of identification of falsification of questionnaires by someone of interviewers, we check 100% of the questionnaires given by this employee. Such employee is to be fined and to be marked in a database of interviewers. We fix his violation and even may put him into "black list", which means no possibility for its work in future projects. The rejected questionnaires are also not used for forming the results of research.

The modern software allows estimating quality of a data file by means of mathematical and statistical methods of data processing.

The concept of quality management of research projects of our Association also includes requirements to form and content of reports on results of researches. These requirements allow to present results of research most informatively and to make them the most relevant to the purposes and tasks which the customer of research had formulated at its initial stage.