Activity

The FMCG market (Fast Moving Consumer Goods) – one of the most popular directions of market researches. The purposes of market researches of the consumer market usually are:

• Assessment of market capacity and share of its participants 
• Assessment of a condition of the competitive environment of the market 
• Definition of commodity borders of the market 
• Market segmentation 
• Definition of geographical boundaries of the market 
• Definition of structure of producers of the studied goods 
• Analysis of an assortment structure 
• Definition of effective system of sales 
• Research of model of making purchase decision 
• Measurement of the attitude of consumers to goods, trademark, brands, services 
• Assessment of satisfaction of consumers with goods, services 
• Assessment of efficiency of an advertizing campaign 
• Testing of products and its consumer properties 
• Monitoring of the prices, retail audit

For achievement of the research purposes all range of methods is used: quantitative researches (room polls, street polls, telephone surveys, hall tests, etc.), qualitative researches (focus groups, deep interviews, expert interviews, secret buyer, etc.)

The aggravation of the competitive environment in the financial sphere defines high degree of relevance of market researches for the companies working at the market of finance, insurance. Banks, investment companies, credit organizations, insurance companies in modern economic conditions, in the conditions of constantly growing competition are compelled to have the finger on the pulse of the market of financial services, studying new services and proposals of competitors, analyzing and estimating relative advantages and shortcomings of own service, competitiveness of the offered services. The part of research problems of the organization of the financial sphere is solved independently, using own forces. Nevertheless, not all methods of marketing researches can be applied effectively by internal forces of the companies. The most frequent research problems of the market of financial and insurance services are:

• Assessment of quality of the provided services 
• Assessment of satisfaction of clients with the offered service 
• Assessment of the efficiency of the advertising campaign (ongoing or planned) 
• Assessment of prospects of the new offer in the market of financial services 
• Analysis of proposals of competitors 
• Analysis of the prices in the market 
• Segmentation of the market 
• Assessment of perception of a brand

Often used method of market researches in the sphere of finance and insurance is the secret buyer. This method is used for an assessment of quality of provided services and the analysis of proposals of competitors.?

The market of real estate – one of the most actively developing segments of national economy, it includes a huge number of players each of which wishes to understand prospects of development of the segment of the market, own opportunities and competitive advantages, expectations of potential buyers, volume of demand. The situation in the market of real estate, its dynamics reflect deep social and economic processes in the country and, in the same time, is the one of powerful drivers of national economy. The range of problems of marketing researches of the market of real estate and the markets, adjacent to it, is extremely wide; it is possible to indicate some of them:

• Research of size of the market of a certain type of real estate, its separate segments; 
• Research of tendencies of development of the market of real estate, its separate segments; 
• Research of volume of a potential consumer demand, its structure; identification of preferences and behavior model of potential consumers 
• Research of volume of the supply, competitive environment, share of the main participants of the market 
• Research of a price situation in the market of a certain type of real estate 
• Assessment of efficiency of advertising campaigns of the main players of the market 
• Assessment of satisfaction of clients of the company 
• Assessment of competitiveness and commercial potential of a new real estate object 
• Studying and assessment of reputation and perception of a brand 
• Tracking research of perception of a brand and advertising efficiency?

Results of development of domestic and world car markets for the last 5-8 years say that the market of cars continues to develop in spite of the fact that real indicators of sales volume lag behind the expected. The current situation on the Russian car market can be characterized as stable, with signs of steady moderate growth. The competition among producers and sellers steadily becomes aggravated. Activity in this market without clear idea of expectations and preferences of consumers, an assessment of competitors is doomed to a failure. The most successful and large players of the market constantly monitor its state and try to catch the main tendencies of its development. It is possible to distinguish the following problems of marketing researches of a car market:

• Assessment of capacity of a car market and share of its participants 
• Assessment of conditions of the competitive environment of a car market 
• Segmentation of the market 
• Definition of effective system of car sales 
• Research of model of making decision on purchase of cars 
• Assessment of the relation of consumers to a trademark, brand 
• Assessment of satisfaction of consumers with service 
• Assessment of efficiency of an advertising campaign 
• Research of tendencies of development of a car market, its separate segments; 
• Assessment of efficiency of advertising campaigns of the main players of the market 
• Tracking research of perception of a brand and advertising efficiency?

The pharmaceutical branch is one of the most developing in the country and in the world in general. The market of pharmaceutical goods is characterized by large volume of supply and demand, large number of brands, Feature of the market is also that potential consumers of pharmaceutical goods is all population of the country. In spite of the fact that one of the main competitive advantages in this market is the price, brand plays a huge role, and development ofbrand is impossible without careful analysis of the market environment. Producers of pharmaceutical goods often carry out marketing researches in the following spheres:

• researches of a demand of medicines in the pharmaceutical market 
• search of target audience of medicines, assessment of market size, segmentation of clients 
• assessment of perception of a brand and efficiency of advertising campaigns of medicines 
• monitoring of the prices of medicines

Development of marketing in Russia considerably differs from the countries with more developed economy. The "non-market" way of economy existing throughout last century implanted anti-marketing style of thinking in consciousness of heads of the industrial enterprises. Even now many industrial enterprises in Russia are the organizations with directive management. Nevertheless, development of the market relations rigidly dictates requirements to development of marketing at the enterprises as development of the competition in the majority of segments of the market doesn't give the chance of growth without use of marketing strategy. In the b2b-market it is possible to distinguish the following from the most actual tasks:

• Assessment of market capacity and share of its participants 
• Assessment of the competitive environment of the market 
• Definition of commodity borders of the market 
• Segmentation of the market 
• Definition of geographical boundaries of the market 
• Definition of structure of producers of the studied products 
• Analysis of an assortment sentence structure 
• Definition of effective system of sales 
• Research of model of making decision on purchase 
• Measurement of the attitude of consumers to goods, trademark, brands, services 
• Assessment of satisfaction of consumers with goods, services 
• Assessment of efficiency of advertising campaigns 
• Testing of products and its consumer properties 
• Monitoring of the prices, retail audit